Liz is highly experienced as a marketing & sales consultant focusing on brand identity development, psychology of consumer buying habits, sales process architecture & implementation, and has specialized training in product launch techniques from the top consultancy firms in the USA. She has been named and awarded “The Visionary” from Ford Motor Co. and named by Univision Communications “The Best of Our Community” for creative community initiatives. She has developed numerous corporate brand identities, merchandise package designs, sales systems, and launched new products & brands within various industries: aviation, restaurant, automotive & motorcycle, cosmetics & numerous others. She earned a bachelor of science degree (w/honors) from the University of Texas San Antonio and is a licensed FAA private pilot. In her spare time she trains & participates in triathlons and produces video documentaries on social causes.